The Warehouse
SHOTZ is one of the Warehouse’s favourite brands, one of its all time biggest sellers and continues to grow with its ECO range of products.
Dramatically changed the look of the brand architecture
The Warehouse has been a client for over 15 years. From the humble look of the SHOTZ brand to the new fresh look that it has today, we have nurtured this brand into the icon it is today.
SHOTZ is one of The Warehouse’s top seller. It not only delivers a quality parallel to the top names in washing powder, it has a market and loyal customer base that keeps it going from strength to strength.
The project was not an easy one to begin with as the logo was already established and we are not fans of changing logos for the sake of it, so we embelished the logo, gave it a stronger more modern feel, but dramatically changed the look of the brand architecture and the make up of the different skus.
Cleaning triggers, powders and tablets transistioned well into the new lookand we began to see a cohesive marriage on the shelf.
