Ma Baker
The original designs were dated. Needing a complete re-design and introducing the bear as a trusted cute and loveable icon, led to an explosion of exciting new products!
An explosion of exciting new products!
It all began with a bear... Ma Baker is part of the House of Fine Foods product group.
They came to Utopia with a reference from AFT Pharmaceuticals and asked us to design some of the most enjoyable packaging to date.
The original packaging was lacking personality and we felt for a product that was fun and light hearted, we needed to make it friendly and inviting. Using the bear gave us the perfect icon to awaken the brand.
From cookies to mallows, pops and chocolate bombs, we have developed this brand into the success it is today. The brand continues to blossom and gains strength in the market. It was more than a re-fresh, it was more like an ‘intervention’ and the bear has come out on top of the world. LOL :)
